Saturday, 14 December 2013

Brand identity and brand values

Brand identity-
Brand identity is a visual element that can help you identify something. For example, to help you identify a magazine you will take note of things such as the logo, font, house style, layout, name, symobols, colours and the design. This is what helps an audience identify a music magazine.


Brand values-
The brand value is the extra bit of money that a company is able to make due to there product just because of the brand name they have.


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