Brand identity

Top of the pops & We heart pop 

I have shown these two very similar products to my target audience and they selected the things that they liked the most about these magazines. First of all, the bright colours and different fonts were the thing that was picked up on most as they were what grabbed there attention most. They also like the images of different celebrities on the front as it makes them want to look inside to see whats being said about them. For my magazine I would like to use a variety of fonts, bright colours and a range of different images as this is what is going to make my magazine stand out. We can see that both of these magazines cater for both 13-18 year old girls that are interested in pop music that is in the charts. You would not find people such as 'My Chemical Romance or Arctic Monkeys' in this type of magazine as they have more of an edgy look to them, they are more of a rock band and are associated with dark colours such as black, brown, dark green etc, Where as these magazines both have a variety of bright, eye catching colours that stand out and make the page more attractive and appealing to lovers of pop music. The text that they use is a non sans serif styled font that is very bold. 'Top of the pops' vary with what colour they have there title it can vary from either pink or white where as 'We heart pop' is a black text with a coloured heart.On the front of these music magazine covers there is always a large central image with is in place to draw your attention to what the main article is going to be about inside. The main image is then often surrounded by smaller images or a variety of different text which draws your attention even more to the magazine as it allows you to see what other content is inside this magazine. The institutional values is of the magazines is that it sticks to one type of music and aims to provide the audience with new information, celebrity gossip, interviews, music reviews etc.