Joint Industry Committee for National Readership Surveys.
Media producers use this scale in order to help identify and target a specific demographic. These are the six elements to the scale:
Group A- (Professionals) Upper middle class.
eg. Barristers.
Group B- (Managerial) Middle class.
eg. Bank manager.
Group C1- (Non Manual) Lowe middle class.
eg. White collar workers like an office worker.
Group C2- (Manual) Skilled working class.
eg. Blue collar workers such as a car mechanic.
Group D- (Partly Skilled) Semi or unskilled manual workers .
eg. An assembly line worker.
Group E- (Unskilled) Casual worker or dependent on benefits.
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